CEO and management team
Introduction of the CEO and management team
Siina Saksi
Born 1966, M.Sc. (Econ)
Finnish citizen
CEO, Eezy Plc (2023–)
Work experience
Terveystalo, COO, Member of the Executive Team (2017–2023)
Terveystalo, Business Director, Member of the Executive Team (2016–2017)
Terveystalo, Region Business Director (2013–2016)
Tryg, Country Manager (2010–2013)
Tryg, Head of Customer Service and Marketing & Communication (2008–2010)
Nordea Vahinkovakuutus, Marketing and Customer Service Director (2007–2008)
If P&C Insurance, Head of Marketing – Commercial Finland (2002–2007)
Positions of trust
Board member, Smile Henkilöstöpalvelut (2018–2019)
Board member, Aava (06/2024–)
Joni Aaltonen
Born 1970, Bachelor of Business Administration
Finnish citizen
Chief Financial Officer, Eezy Plc (2024–)
Work experience
Silo AI, Strategy Director (2023)
Pihlajalinna Plc, CEO (2017–2023)
Pihlajalinna Plc, SVP Primary and Social Care segment (2017)
Pihlajalinna Plc, Head of M&A (2015–2017)
Pihlajalinna Plc, CFO (2008–2015)
Plenware Oy, CFO (2005–2008)
KPMG, Auditor (2001–2004)
Positions of trust
Full member and Vice-Chairman of the Board of Directors, PlusTerveys Oy and PlusTerveys Hammasklinikat Oy (2024–)
Markus Jussila
Born 1978, M.Sc. (Econ)
Finnish citizen
Chief Commercial Officer, Eezy Plc (2025–)
Work experience
Eezy Professional Services, Director (06/2023–2024)
Eezy Personnel and Eezy Flow, Business Director (2022–2024)
Leidenschaft, Founder, CEO (2016–2022)
Stella Kotipalvelut, Business Director (2015–2016)
Kuudes Helsinki, CEO (2014–2015)
Mehiläinen, Business Director (2009–2013)
Visualweb, CEO (2006–2009)
Positions of trust
Chairman of board, Bookers Group (2022–)
Member of Board, Bookers Group (2020–2022)
Member of Board, Pretty Boy Oy (2021–)
Päivi Salo
s. 1980, M.Sc. (Econ)
Finnish citizen
Chief Operating (Staffing) and Digital Officer, Eezy Plc (2025–)
Work experience
Eezy Plc, Chief Digital Officer (2021–2024)
Pohjola Sairaala Oy, Director, IT & Marketing (2017–2021)
Diacor terveyspalvelut Oy, Business Development (2014–2017)
Canon Oy, Business Development (2010–2014)
Nokia Siemens Networks, Solution Planning Manager (2007–2010)
Nokia, Solution Planning Manager (2004–2007)
Mia Lindström
Born 1971, M.Sc. Chemistry
Finnish Citizen
Chief Business Officer, Growth Businesses, Eezy Plc (2025–)
Work experience
Eezy Plc, acting Chief Business Officer, Staffing (2024)
Eezy Plc, Chief Business Officer, New Business (2024)
Epic Autokoulu Oy, Managing Director & Group CEO (2023–2024)
Etelä-Savon Työterveys Oy / Lääkärikeskus Ikioma Oy, Managing Director (2020–2022)
Labquality Oy, Managing Director (2013–2020)
Oy Aga Ab Linde Head of business development (2010–2012)
Oy Aga Ab Linde head of healthcare (2007–2010)
Ciba Specialty Chemicals (2004–2007), several positions
Raisio Chemicals (1998–2007), several positions
Positions of trust
Mylab Oy, Board member (2019–)
Advisor, Epic Autokoulu Oy (2024–)
Marleena Bask
Born 1977, M.Sc. (Econ)
Finnish Citizen
Chief Communication and Marketing Officer, Eezy Plc (2022–)
Work experience
Meira Oy, Director, Strategy, Sustainability and Communication (2017–2022)
Meira Oy, Marketing Manager (2013–2017)
Meira Oy, Category Manager (2012–2013)
Hartwall Oy, Brand Manager (2008–2012)
Vectia Oy, Consultant (2003–2008)
Positions of trust
Board member, Famifarm Oy (2021–)
Minna Gentz
Born 1970, Master of Arts
Finnish Citizen
Chief HR Officer, Eezy Oyj (2024–)
Work experience
Ilmarinen, Director, Customer Insight (2020–2024)
Renesans Consulting Oy, HR & Organizational Consultant (2018–2020)
Lindström Group Oy, SVP HR (2013–2018)
Nixu Oy, HR Director (2012–2013)
Ernst & Young Oy, Administration and Development Director (2010–2012)
Ernst & Young Oy, HR-Director (2008–2010)
Nokia Networks Oy, Head of Strategic HR projects/Business HR/Competence Development Mgr (1997-2008, Finland, China, Indonesia)
Duties of the CEO
The Board of Directors nominates Eezy’s CEO. The CEO is responsible for managing the Company’s day-to-day operations in accordance with the Limited Liability Companies Act and the authorizations and guidelines issued by the Board of Directors. The CEO informs the Board on the development of Eezy’s strategy, business operations and financial situation. In addition, the CEO is responsible for ensuring that the Company’s accounting complies with applicable laws and that its financial administration has been organized in a responsible manner.
The tasks of the CEO include preparing and handling matters discussed by the Board of Directors, developing Eezy’s operations together with the Board in line with the strategic targets approved by the Board, and appropriately executing the Board’s decisions. In addition, the CEO oversees the responsible organization of Eezy’s day-to-day management, internal control and risk management functions. The CEO is furthermore responsible for ensuring that Eezy is compliant with applicable legislation and regulations. The CEO acts as the Chairperson in Eezy’s Management Team meetings.
Eezy’s Board of Directors nominates the CEO and decides on the salary and remuneration paid to the CEO, short- and long-term incentive targets and other conditions of the CEO’s service contract. The conditions of the CEO’ employment relationship are defined in a written CEO service contract approved by the Board. The CEO is appointed until further notice. The Board has the right to dismiss the CEO. The CEO cannot be elected as Chairperson of the Board.
Duties of the Management Team
The Board of Directors appoints the members of Eezy’s Management Team by the proposal of the CEO. The Management Team assists the CEO in guiding and developing business operations and coordinates management of the Group.
The most important matters discussed in the Management Team are the Group’s strategy and annual planning, financial and sales planning and monitoring, combinations of business operations, acquisitions and other business-related investments. The members of the Management Team have extensive authority to act within their own areas of responsibility, and it is their responsibility is to develop Eezy’s business operations based on targets set by the Board and the CEO and in accordance with the strategy approved by the Board.
The Management Team meets regularly once per month or as necessary. The CEO acts as the Chairperson of the Management Team. The Management Team is not a decision-making body, but the matters handled and recommended by it are discussed within Eezy’s Board of Directors or implemented with the CEO’s authorization. The task of the members of the Management Team is to implement decisions within their own areas of responsibility. The CEO appoints the Management Team’s secretary.
