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CEO and management team

Introduction of the CEO and management team

Pasi Papunen

Born 1963, M.Soc.Sc.
Finnish citizen

Interim CEO

Deputy CEO (2021-)
Director, Professional Services (2020-)

Work Experience

Papua Consulting, CEO and consultant (2014-)
Promotive Group, Chair of the Board (2013-)
Suomen Terveystalo Oy, Director, Vice President (2011-2014)
Perfecto Ltd, Managing Director (2004-2011)
BNL Euro RSCG, Managing Partner (1994-2004)
Dativo Oy, Personnel and Communications Manager (1989-1993)

Hannu Nyman

Born 1969, M.Sc.(Tech), M.Sc.(Econ.)
Finnish citizen

Eezy’s CFO (2019-)

Work experience

Efecte Plc, CFO (2017-2019)
Affecto Plc, Senior Vice President M&A, IR, (2004-2015)
Conventum Corporate Finance Oy, Associate Director (2002-2004)
Conventum Securities Oy, Head of Research (1999-2002)
TAI Research Centre, Project Manager (1996-1999)
TAI Research Centre, Researcher (1993-1995)

Thomas Hynninen

Born 1971, (M.Sc)
Finnish citizen

Eezy’s Director of Work and Talent -unit (2021–)

Work experience

Terveystalo, SVP, Sales and Accounts (2010-2019)
Dell Finland, Sales manager and Business Controller (2007-2010)
Silja Line, supervisory and development duties (1998-2007)

Marleena Bask

s. 1977, M.Sc. (Econ)
Finnish Citizen

Eezy Oyj, Chief Communication and Marketing Officer (2022-)


Work Experienceyökokemus

Meira Oy, Director, Strategy, Sustainability and Communication (2017-2022)
Meira Oy, Marketing Manager (2013-2017)
Meira Oy, Category Manager (2012-2013)
Hartwall Oy, Brand Manager (2008-2012)
Vectia Oy, Consultant (2003-2008)

Positions of Trust
Board member, Famifarm Oy (2021 -) 

Hanna Lehto (on maternity leave)

Born 1984, M.A.
Finnish citizen

Director, people and culture (2021-)

Work experience

Eezy´s CCO, CMO (2019-2021)
Smile Henkilöstöpalvelut Oyj, CCO & CMO (2018-)
Smile Henkilöstöpalvelut Oyj, (2017-)
Tampereen Ritarihuone Oy, Project Manager (2016)
Tekonivelsairaala Coxa Oy, Planner (2010-2016)

Päivi Salo

s. 1980, KTM
Finnish citizen

Eezy Oyj, Chief Digital Officer (CDO) (2021-)

Work experience

Pohjola Sairaala Oy, Director, IT & Marketing, 2017-2021
Diacor terveyspalvelut Oy, Business Development, 2014-2017
Canon Oy, Business Development, 2010-2014
Nokia Siemens Networks, Solution Planning Manager, 2007-2010
Nokia, Solution Planning Manager, 2004-2007

Mikko Innanen

Born 1971, PhD, Lic.Soc.Sc.
Finnish citizen

Director, people and culture (2022-)
Director, business development and new services (2021-)

Work experience

Eezy, director – business development and new services (2021-)
Eezy Flow Oy, business director (2021)
Suomen Terveystalo Oy, development director, project manager (2013-2018)
Perfecto Oy, managing director and other responsibilities (2004-2013)
BNL Euro RSCG Oy, group lead, consultant and researcher (2001-2004)
Jyväskylän yliopisto, Faculty of sports and health scinces, researcher and lecturer (1999-2001)

Duties of the CEO

The Board of Directors nominates Eezy’s CEO. The CEO is responsible for managing the Company’s day-to-day operations in accordance with the Limited Liability Companies Act and the authorizations and guidelines issued by the Board of Directors. The CEO informs the Board on the development of Eezy’s strategy, business operations and financial situation. In addition, the CEO is responsible for ensuring that the Company’s accounting complies with applicable laws and that its financial administration has been organized in a responsible manner.

The tasks of the CEO include preparing and handling matters discussed by the Board of Directors, developing Eezy’s operations together with the Board in line with the strategic targets approved by the Board, and appropriately executing the Board’s decisions. In addition, the CEO oversees the responsible organization of Eezy’s day-to-day management, internal control and risk management functions. The CEO is furthermore responsible for ensuring that Eezy is compliant with applicable legislation and regulations. The CEO acts as the Chairperson in Eezy’s Management Team meetings.

Eezy’s Board of Directors nominates the CEO and decides on the salary and remuneration paid to the CEO, short- and long-term incentive targets and other conditions of the CEO’s service contract. The conditions of the CEO’ employment relationship are defined in a written CEO service contract approved by the Board. The CEO is appointed until further notice. The Board has the right to dismiss the CEO. The CEO cannot be elected as Chairperson of the Board.

Duties of the Management Team

The Board of Directors appoints the members of Eezy’s Management Team by the proposal of the CEO. The Management Team assists the CEO in guiding and developing business operations and coordinates management of the Group.

The most important matters discussed in the Management Team are the Group’s strategy and annual planning, financial and sales planning and monitoring, combinations of business operations, acquisitions and other business-related investments. The members of the Management Team have extensive authority to act within their own areas of responsibility, and it is their responsibility is to develop Eezy’s business operations based on targets set by the Board and the CEO and in accordance with the strategy approved by the Board.

The Management Team meets regularly once per month or as necessary. The CEO acts as the Chairperson of the Management Team. The Management Team is not a decision-making body, but the matters handled and recommended by it are discussed within Eezy’s Board of Directors or implemented with the CEO’s authorization. The task of the members of the Management Team is to implement decisions within their own areas of responsibility. The CEO appoints the Management Team’s secretary.