Eezy Plc’s strategy and long-term targets for 2026–2028
We seek profitable growth by focusing on our core business of staffing and recruitment services
The Board of Directors of Eezy Plc has approved the company’s updated strategy and long-term financial targets for 2026–2028. In its updated strategy, Eezy seeks profitable growth by focusing on its core business of staffing and recruitment services and related business operations. The company aims to achieve a chain-wide revenue of more than 330 million euros, a group revenue of more than 200 million euros, and an EBIT of more than 5% of group revenue in 2028.
Eezy will focus on its core business of staffing and recruitment services and related business operations. Eezy will focus particularly on services that enable it to meet the changing staffing requirements of its client companies nationwide. Eezy offers a variety of ways to match work and workforce, including staffing, various forms of recruitment, and light entrepreneurship. Eezy provides services through its group companies as well as a strong network of entrepreneurs.
In addition, Eezy’s service portfolio includes professional services that support its core business and generate added value for the customers. These services include employee surveys, consulting services for working life, business, and management, as well as coaching, cultural design services, employment services, and student preparatory courses.
Eezy’s long-term targets for 2028:
- More than 330 million euros in chain-wide revenue
- More than 200 million euros in group revenue
- More than 5% EBIT of group revenue
Eezy’s goal is to continue to distribute 30–50 percent of the profit for the financial year as dividends.
Growth is built by focusing on current strengths and competitive advantages
Three focus areas have been identified as the most significant sources of growth.
Growth in core competence areas in staffing. According to the company’s estimate, staffing is a market worth slightly under €3 billion (2024). Eezy has strong customer relationships in the industrial, construction, retail, and horeca sectors. By focusing on existing and new customers within these sectors, the company aims to achieve faster than the market growth in staffing and recruitment services. In Helsinki and Tampere, growth is expected particularly in the industrial and construction sectors. In Turku, one of the significant drivers of growth is the strengthening of the maritime cluster.
New service and pricing models in staffing. The company will continue to focus on previously identified sources of growth in its strategy. Staffing for various office roles, for example specialist and sales roles, remains an attractive industry due to the growing market size and the increasing need for a flexible workforce.
In addition, the company is promoting new service concepts and pricing models, such as performance-based or unit-priced services.
Further development of the entrepreneur network and concept. Entrepreneur areas have significant potential for growth both in the implementation of national framework agreements and with local customers.
Growth is enabled by Eezy’s AI-assisted ERP system, international recruitment, and clarification of management
A significant enabler of profitable growth during the strategy period is Eezy’s customized AI-assisted ERP system for staffing, the development of which will continue. The technology and digital operating model give Eezy a competitive advantage that is difficult to replicate in terms of customer and employee interfaces, service speed, efficiency, and superior customer and staff experience.
Eezy also seeks profitable growth by offering international recruitment services. With labor shortages and matching challenges, our society also needs workforce from outside the country.
In addition, the company will continue to streamline its management, for example by simplifying its corporate structure and continuing to implement a new customer relationship management system.
During the strategy period, Eezy will primarily pursue organic growth, but various corporate transactions are also possible.
“Eezy is a significant and responsible nationwide player in Finland. We solve the changing staffing requirements of our customers by flexibly providing the best experts. I’m confident we will achieve our updated long-term targets by focusing on our core business with the skilled people in Eezy,” says Johan Westermarck, CEO of Eezy Plc.
Our competitive advantages
Speed and agility are in our cultural DNA. With our 24/7 AI-assisted staffing technology, our customers can get an employee within minutes of placing an order.
We are locally based and nationally operating. Our customers are nationwide, as is our service network. Our entrepreneur network is a significant part of our business model.
We have the best talents. Our goal is high customer satisfaction and delivery reliability. This goal is built on strong expertise and staff satisfaction.
We operate responsibly. We are a reliable partner. Sustainability is our guiding principle. Sustainable development and being a responsible employer are an integral part of achieving our goals.
We are a maker of a good working life
We are a significant and responsible social actor in Finland. We operate in a time when the needs of the workforce are changing rapidly and the skills gap is slowing down productivity and growth. The skills required for work are changing as digitalization, automation, and artificial intelligence become more widespread. Working life is undergoing a transformation as different ways of working become more common. A growing private sector, high employment, and solving the labor shortage are essential for our welfare society.
We help our customers succeed in their business by finding the right people for the job, providing better skills, creating successful jobs, and promoting diverse employment. Our mission is to be a maker of a good working life.
A good working life is a joint effort between us, our customers, our staff, and society. We provide a good community in which to work and grow. Through a variety of employment opportunities, we make it possible to work in different life situations.
Everyone’s work is important as part of the activities of companies and society. We believe that work belongs to everyone. Our vision is to make work a joint matter.
